Renowned actor, filmmaker, and cultural thought leader Kamal Haasan has shared his perspective on the growing influence of Artificial Intelligence (AI) in the creative industry, emphasizing the importance of understanding its implications before adopting it.
Speaking at a recent media interaction, the 70-year-old cinema legend stated that while AI holds immense potential for industries like filmmaking, it must be approached with caution and a sense of responsibility.
We cannot reject AI entirely. But we must first understand its depth and consequence before we allow it to shape our creative world, Haasan said. He raised critical questions about the ethics of AI-driven tools, their impact on original artistry, and the boundaries they might blur in storytelling.
Haasan’s comments reflect a broader debate across the global entertainment landscape, where AI-generated content, deepfakes, and virtual replicas of actors are beginning to redefine traditional creative roles. He stressed that it is essential to explore AI as a tool, not as a substitute for human thought and imagination.
“It is not the technology that is dangerous—it is the misuse. And that stems from ignorance,” he noted, underlining the need for widespread awareness and ethical guidelines.
Known for consistently blending innovation with cinema throughout his decades-long career, Haasan encouraged younger artists to stay informed and critical of emerging technologies. His remarks serve as a timely reminder of the delicate balance between technological advancement and creative integrity.
Currently, Kamal Haasan is involved in several projects including Thug Life, directed by Mani Ratnam, while continuing to engage in discussions on culture, politics, and the future of art in the digital age.
