Despite heavy marketing of artificial intelligence features by smartphone giants Apple and Samsung, a recent survey indicates that users are underwhelmed. According to the findings, 73% of iPhone users and 87% of Samsung users reported that AI features added little to no value to their smartphone experience.
Experts believe this lukewarm reception stems from a lack of clarity about AI’s practical benefits. “While companies highlight AI as a key feature, they fail to explain how it can actually enhance the user experience,” explained a technology consultant. “Simply saying ‘now with AI’ is not compelling enough for consumers to engage with it.”
Concerns and Misunderstandings
Privacy concerns may also play a role in diminishing enthusiasm, particularly among Apple users who expect high standards of data protection. Additionally, limiting advanced AI features to newer models further alienates those using older devices. Samsung’s AI offerings, meanwhile, are seen as incremental updates rather than transformative innovations. Users have noted inconsistencies in how Samsung’s AI functions across devices, making the experience less seamless compared to integrated ecosystems.
Experts agree that the general public has a limited understanding of what AI features are and how to use them effectively. Many users are unaware of the capabilities AI provides, with experts urging companies to improve communication and provide tutorials to showcase practical applications.
Slow Implementation and Marketing Hype
The gradual rollout of AI features has contributed to a lack of enthusiasm. Experts predict that as these features become more refined and widely understood, opinions may shift. However, for now, many consumers view AI as a marketing buzzword that fails to meet expectations.
The survey also highlighted that most smartphone buyers prioritize other features over AI. While AI has potential for future innovations, its current utility does not yet justify the hype surrounding it.
Brand Loyalty Shifts
The survey revealed a surprising decline in loyalty among users. Approximately 16.8% of iPhone users expressed interest in switching to Samsung if better AI features were offered, compared to 9.7% of Samsung users considering a move to Apple. Apple’s brand loyalty dropped from 92% in 2021 to 78.9%, while Samsung’s loyalty fell from 74% to 67.2% during the same period.
While experts acknowledge that brand loyalty remains strong overall, there is a clear need for companies to focus on delivering meaningful and practical innovations rather than relying solely on marketing. As AI technology evolves, companies must bridge the gap between its potential and its perceived value to consumers.
